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What does "this term" mean?

This section defines the terms we use to describe the players in a transmedia experience:

"Action"               Something Conducttr is instructed to do when it receives a Trigger

"Alternative"       Additional, alternative content to be sent on repeat triggering

"Attribute"          A variable used to store data about an entity in Conducttr

“Author”              This is you: the person creating the experience and using the Conducttr.

“Audience”          The person or people experiencing the story; those consuming the content and interacting with the story

"Character"         The fictional person you've created to interact with the Audience

"Collaborator"    Anyone with permission to use Conducttr whom you invite to collaborate on your project

"Container"         Found in the Content Workspace, it’s a way to add content to an Inventory Attribute

"Content"            Catch-all term for anything that's published or referenced - can be message, post, asset or touchpoint

"Entity"                Collective term for the "things" that Conducttr manages such as Characters, Containers, Groups, Teams.

"Group"               A way to segment the audience based on behavior or their preference

"Inventory"         A way to place content into an application such as the CPortal mobile app. For example "exclusive content" or found items such as case notes, audio recordings and so on

"Journal"              A project-specific web page to which content can be published instead of or in addition to publishing to the live Character accounts. Typically used during testing.

"Method"            A way to exchange Attribute data with an external app using the Conducttr API

“Project”              The details entered into Conducttr

"Scene"                 A unit of story or audience activity

“Story”                 An umbrella term used to refer to the interactive experience. There may, in fact, be no narrative associated with the interactive experience.

"Team"                 Collection of people collaborating on the same task

"Trigger"              Event that causes something to happen

"World"               The external presentation of your Project. Can also refer to everyone in the Audience.

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