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Daybreak



Some really very cool transmedia stuff going on with AT&T/Samsung's DAYBREAK web series.

I discovered it via Maya's blog http://mayazuckerman.com/?p=351

Here's the websites you need to know:

MAIN SITE http://www.daybreak2012.com/

IN-WORLD SITE http://findthetruth.jackboxers.com/ (HINT: scan the jack-in-the-box image with the app)

Facebook page https://www.facebook.com/groups/319147444833887/

Here's episode 1
[video=youtube;q6m-JB4Zpwg]http://www.youtube.com/watch?v=q6m-JB4Zpwg&feature=player_embedded[/video]

Here's a look at the app if you don't have Android
[video=youtube;ohHMDCVPJnE]http://www.youtube.com/watch?v=ohHMDCVPJnE&feature=channel&list=UL[/video]

MAKING OF the APP
 http://designchapel.com/blog/2012/07/07/jack/

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