Touchpoints and short links

Touchpoints are where your Characters meet the Audience. In practice this typically means the URLs used in the project but it can also mean locations.

There are three types of Touchpoint:

  • Social Networks & Web & Links: these are URLs to online locations, typically starting "http://" or "ftp://" However, other uses are available such as "mailto://".
  • Locations and Events: these are real-world locations and events. They are included here for project management purposes.

 Standard and Premium Links

It’s possible to track the activity of link click-throughs by using our short link, Only Premium links can be used to fire triggers.  See Figure below

Short links can be switched between Standard and Premium. Any existing Link triggers will not fire while the link is set to Standard.

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